![]() ![]() Our findings from the seventh wave of the McKinsey Global COVID-19 Auto & Mobility Consumer Survey, conducted June 1–4, 2021, are summarized here. Our survey looks at both current consumer sentiment and anticipated future behavior as economies find the next normal. To help answer such questions, we are continuing to regularly survey consumers in the United States, the United Kingdom, Germany, France, Italy, Japan, and China on their mobility behaviors and plans around car buying and servicing. #Shift car sales fullNow, as economies return to some semblance of normal, automotive OEMs, car dealers, and government officials need to know how long full recovery may take and what the “next normal” could look like. Usage of shared mobility services and public transit is picking up significantly, while regions where many commuters and their employers accept the practicalities of working from home are recovering more slowly. Overall mobility is picking up steadily, although not to pre-COVID-19 levels. Car dealerships are getting busier, and many are eagerly seeking more inventory to sell. Is Shift the sort of service that might appeal to you? If you live on the West Coast, have you had the chance to use it? Share your thoughts in the comments below.įollow The Car Connection on Facebook, Twitter and Google+.The automotive and mobility industries have certainly been among the hardest hit during the COVID-19 pandemic. Those kinds of connections, paired with items #1 and #2 above, have helped Shift raise nearly $24 million in seed funds. Deep pockets: The company's staff and board boast resumes with many tech credentials, including long stints at Google and Dropbox. It also means that Shift can maintain a network of Car Enthusiasts without brick-and-mortar locations, which helps keeps operating costs down and allows the company's fee-based model to work.ģ. That's how many people prefer to do business these days, making Shift more attractive than many conventional dealerships. Mobility: Not only does Shift have a mobile staff that brings cars to potential buyers, but it's also entirely web-based, designed for people who spend a lot of time on smartphones and tablets. Shift promises to make the process a bit more transparent and a whole lot easier, which could go over well with shoppers.Ģ. It feels burdened by decades of laws and traditions that have failed to evolve alongside consumer habits. Compared to purchasing TVs, computers, clothing, food, or almost anything else, buying a car is complex, confusing, and time-consuming. A disruptive business model that puts customers first: There aren't many people who enjoy the process of buying a car. However, it has three very important things going for it, which could bode well for the company's nationwide ambitions:ġ. And as mentioned above, Shift says that it can help arrange financing for buyers - though we still encourage you to shop around.Īt the moment, Shift is available only in San Francisco and Los Angeles. Not only do Shift's Car Enthusiasts bring rides right to shoppers' doors, but the company also boasts a seven-day/250-mile, no-questions-asked return policy. ![]() As a result, Shift says that sellers get a better deal than they would if they traded in a car at a dealership, but it's not quite as lucrative as selling directly to another party on Craigslist.īuyers have it even easier. Instead, Shift collects a flat fee that's based on a quote provided to the seller up front. ![]() So, how does Shift make money? If you sell through the service, you do end up paying a fee, but unlike the cash you'd fork over to a real estate agent when selling a house, Shift's fee isn't a commission on the sale price. Our Car Enthusiasts come to your home to offer a no obligation instant price quote, pick up your car, get your car detailed, professionally photographed, posted online, optimized for search on all major distribution channels, and handle all the paperwork." Don’t waste time driving around to dealerships. If you decide to buy the car, they will help you with financing and then complete the transaction on the spot. If you’re interested in a car on Shift’s website, you can tap a button to have our Car Enthusiasts bring it to your home for a sameday test drive. According to Shift's press materials, these Car Enthusiasts are very mobile and very hands-on: Apart from its internet-only approach to auto sales, what makes Shift unique is its reliance on "Car Enthusiasts" - basically, sales experts who are tasked with the goal of helping you sell your current car or find a new one. ![]()
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